Completing a research project end-to-end usually takes multiple weeks to complete, even if it’s limited to interviewing a couple of customers. So we care a lot about one specific metric: time-to-first-useful-insight. How long it takes you to go from defining your research goal to having your first actionable user insight that allows you to make a meaningful decision?
Three things mainly influence how long it takes you to reach your first useful insight when you run a research project:
1. How quickly can you create and launch your study?
2. How quickly can you get enough relevant responses to your study?
3. How quickly can you analyze your responses and other data to reach a useful insight?
If all three things go quickly, you can make decisions fast. Inversely, when any of these things take a long time, research projects stall, less research happens and guesswork creeps in.
That’s why we’re really delighted about today’s release of our new AI study builder, which helps you quickly get started building new studies. Simply define your research goal, and Wondering's AI will create a draft study that helps you gather user insights to get you closer to your goal. We hope this makes it easier for you, whether you’re part of a large research organization or a team of one, to create better studies faster.
