Modern product teams need to continuously iterate on their products to continue to grow their products and deliver better product experiences to their customers. However, not understanding what customers actually need keeps companies from continuing to grow - 35% of potential revenue in e-commerce alone is lost because of bad user experiences.

To help build successful companies, product, design, and user research teams need to rapidly access relevant and real-time insights about what their customers need and how they respond to product changes. This ensures that they create product experiences that engage and retain customers, seize new opportunities, and capture market share.

As a former Product Manager myself, I believe that the best products are built when cross-functional teams of designers, researchers, and builders manage to continuously gather targeted feedback and insights about what their customers need and use these insights to quickly improve their products.

To help companies' teams get even more relevant feedback at the design stages of building new features and products, we're excited to launch In-Product Prototype Testing on Ribbon.

Maximise product launch success with prototype testing

Ribbon allows you to run targeted research studies such as User Interviews, In-Product Surveys, and now Prototype Testing within your product journeys. Our new Prototype Testing feature allows you to:

1. Validate new ideas and test your designs with in-product prototype tests from your favourite design tools like Figma, conducted in real-time with your customers within your websites and mobile applications.
2. Deploy your tests in seconds to narrow user segments within your product through our powerful web and mobile app SDKs, which you can set up in minutes.
3. Combine your Prototype Tests with our other research methods, such as In-Product Surveys and real-time or scheduled User Interviews.
4. Start getting feedback from your actual customers in minutes, helping you make informed product decisions within hours from launching your tests.

Grow your customer base by creating better product experiences with prototype testing

Product and user research teams can now use Ribbon to run user interviews, in-product surveys, and prototype tests to learn from their customers and build better products.

Whether you're a Product Manager wanting to collect customer feedback on a newly launched feature, a User Researcher looking to interview real customers, or a Product Designer looking for feedback on your designs, Ribbon lets you get relevant product insights from real customers, making it easier than ever to have confidence in how to improve your products.

In summary, Ribbon helps you:

1. Quickly test your designs with your customers on your Figma designs through Ribbon’s new in-product prototype tests.
2. Continuously conduct product discovery to identify new opportunities by interviewing real customers recruited from narrow customer segments in your product.
3. Measure the customer experience and learn how to improve your products and feature launches through targeted in-product surveys using open-text, rating, NPS, and other question types.

Product, design, and user research teams can now collect relevant design feedback on prototypes in your favourite design tools like Figma, InVision, Axure and more with Ribbon’s In-Product Prototype Testing.

To start testing your designs with real users and improve your products, get started for free at https://ribbonapp.com!

Happy researching!

Axel

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