For a vast majority of the product and user research teams we’ve spoken with, time is the limiting factor that stops them from speaking to their users. Speaking to your users takes too long.
Modern product teams need to continuously iterate on their products to continue to grow their products and deliver better product experiences to their customers. However, not understanding what customers actually need keeps companies from continuing to grow - 35% of potential revenue in e-commerce alone is lost because of bad user experiences.
To help build successful companies, product, design, and user research teams need to rapidly access relevant and real-time insights about what their customers need and how they respond to product changes. This ensures that they create product experiences that engage and retain customers, seize new opportunities, and capture market share.
As a former Product Manager myself, I believe that the best products are built when cross-functional teams of designers, researchers, and builders manage to continuously gather targeted feedback and insights about what their customers need and use these insights to quickly improve their products.
To help companies' teams get even more relevant feedback at the design stages of building new features and products, we're excited to launch In-Product Prototype Testing on Ribbon.
Ribbon allows you to run targeted research studies such as User Interviews, In-Product Surveys, and now Prototype Testing within your product journeys. Our new Prototype Testing feature allows you to:
Product and user research teams can now use Ribbon to run user interviews, in-product surveys, and prototype tests to learn from their customers and build better products.
Whether you're a Product Manager wanting to collect customer feedback on a newly launched feature, a User Researcher looking to interview real customers, or a Product Designer looking for feedback on your designs, Ribbon lets you get relevant product insights from real customers, making it easier than ever to have confidence in how to improve your products.
Product, design, and user research teams can now collect relevant design feedback on prototypes in your favourite design tools like Figma, InVision, Axure and more with Ribbon’s In-Product Prototype Testing.
To start testing your designs with real users and improve your products, get started for free at https://ribbonapp.com!